These days, it seems a pop artist must also be an artistic visionary to have an impact. A savant musician. A creator of interesting things. Case in point? Allie X, an emerging Canadian artist who exploded onto the scene with a 48-hour multimedia extravaganza at the Phi Center in Montreal, where she launched her first EP as Allie X, CollXtion I.
Allie X started life as Alexandra Ashley Hughes, a regular on the Toronto music scene where she enjoyed a modicum of success with the release of two albums, Ladies and Gentleman and Waiting for the Prize. Dissatisfied with what she was producing, she went back to the drawing board. She studied sound design and music production and spent two years cocooned in her shoebox apartment, writing music and perfecting her sound before she emerged onto the LA music scene in 2013 – a butterfly complete.
Her music is complemented by strong visual elements that include original artwork, boundary-pushing videos and spinning GIFs. When asked what is fuelling this new age of music and art, she replies: “In a word, the internet. It’s turned the music world on its head in negative and positive ways – the positive being that there is a lot of artist empowerment. You can become a star in your bedroom on your own YouTube channel. I think by putting more power into the artist’s hands, it’s changed the parameters of how weird you can be with the work you put out.”
Although Allie X regularly converses with her fans online, she remains a fiercely cloistered person. Her eyes are usually hidden behind a pair of oversized sunglasses or her hair is draped across her face. Even her chosen name ‘X’ comes from the algebraic expression of the unknown: “I want people to take on X as their own identity and not to become a part of my identity.”
As we meet and get to know each other, we’ll reveal more about ourselves and have a more vulnerable relationship. It is a dichotomy, though, because this project is about opening up your soul, but also remaining anonymous.
How will she overcome the problem of wanting to have a more personal relationship with her fans while still maintaining boundaries and privacy? “I think of it as a relationship like any other,” she says. “As we meet and get to know each other, we’ll reveal more about ourselves and have a more vulnerable relationship. It is a dichotomy, though, because this project is about opening up your soul, but also remaining anonymous.”
Perhaps the struggle for identity and anonymity is one that all artists go through as they transform, and are transformed by, the music world. But as we wait in anticipation for what comes next, let’s just hope that Allie X is able to keep her freak unique.
The meaning of Jazz Cartier’s Fleurever is rooted in duality. In the two years since his sophomore mixtape, Hotel Paranoia, the artist has had to “[battle] the balances of love and money, risks and rewards, right and wrong, or living and dying”, alongside coming to terms with the throes of wealth and fame. Subsequently Fleurever—or, as he calls it, his “third project”—explores Cartier’s personal growth in the years following. With his newfound maturity in tow, Toronto’s rising rap star is on course to start a music revolution—well, that’s the idea anyway. Georgie caught up with Cartier to talk about gratitude, the rapper’s personal transformation, and the driving force behind Fleurever. G—Can you tell us a bit about your latest album Fleurever and the inspiration behind it? JC—Most of the inspiration came from growth, and a bit from my departure from Toronto. A lot of the record was made in my last days in Toronto, and just having that cloud over my head and knowing that I’d be leaving soon—it was more so showing my affection for the city that pretty much shaped my sound. G—Did you have a vision in mind when you started writing this album? JC—For the most part Fleurever is just myself and my
When asked to describe herself in three words, Nina Nesbitt didn’t hesitate. “Introverted, creative, and driven”. While you wouldn’t guess the former from her edgy, empowering tracks—her latest single “Loyal To Me” is a girl-power anthem, rallying women to ditch their unfaithful partners—the latter two can’t be questioned. In the six years since she was discovered in an unplanned encounter with Ed Sheeran, Nesbitt has released three EPs and one full length album; toured with Sheeran, Justin Bieber, and U.K rapper Example; and carved her way into the alt-pop scene with a harmonious blend of groove and grit. Earlier this year, the Edinborough-native was one of three emerging female artists chosen to partake in Spotify’s “Louder Together” initiative, recording the first collaborative Spotify single (“Psychopath”) with Sasha Sloan and Charlotte Lawrence, and showcasing her signature style of thoughtful messages pulsating atop hook-driven melodies. With her sophomore album ready to drop, Georgie spoke with Nesbitt about her experience being thrust into the spotlight and maintaining her creative independence throughout it all. G—You’ve been touring a lot this year, specifically in North America. How have your North American audiences been receiving your shows? Is it different than performing for UK audiences?
Named for the Toronto area they grew up in, The Beaches are a far cry from a placid day on the lake. Led by singer/bassist Jordan Miller—with her sister and guitarist Kylie Miller, guitarist/keyboardist Leandra Earl and drummer Eliza Enman-McDaniel—the Canadian four-piece burst out of Toronto with their 2018 debut, Late Show, and have since built up an aura of dissident swagger. Taking home this year’s Juno for Breakthrough Group of the Year, the all-fem rock quartet is bringing grunge, gloss, and 70s glamour to a predominantly male genre. Georgie caught up with Leandra to talk about the band’s latest music video, taking charge of their music, and three simple ways to keep women in the industry. G—Did you grow up together in Toronto? LE—Yeah, I met the girls in high school. Jordan and Kylie are sisters, so they’ve known each other a bit longer, but they grew up with Eliza in Toronto’s Beaches area. G—What kind of music were you listening to at that time? LE—We grew up listening to all of the music our parents listened to. That definitely influenced us while writing our debut album since we drew from a lot of the 70’s music that our